{"id":496,"date":"2011-02-07T21:04:45","date_gmt":"2011-02-07T21:04:45","guid":{"rendered":"http:\/\/carlyhodes.wordpress.com\/?page_id=2"},"modified":"2022-02-06T15:44:08","modified_gmt":"2022-02-06T15:44:08","slug":"about","status":"publish","type":"page","link":"https:\/\/carlyhodes.com\/?page_id=496","title":{"rendered":"Experience"},"content":{"rendered":"\n
\"View<\/a><\/figure>\n\n\n\n

Current Experience<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Director of Enterprise and Product Marketing, <\/strong>
Vida Health<\/strong>
(2020 – Present)
Vida delivers integrated virtual care programs for chronic and mental health conditions. <\/p>\n\n\n\n

I lead Product Marketing and B2B Marketing at Vida Health, building a full-stack marketing engine across the key functions of Product Marketing, Content, Demand Generation, and Marketing Operations.
<\/p>\n\n\n\n

Past Experience<\/h2>\n\n\n\n

Product Marketing Consultant,<\/strong>
NeuroFlow<\/strong>
(2020)
Clinicians use NeuroFlow’s platform to remotely manage patients’ mental health. I build value propositions, segmentation, targeting, positioning, messaging, and content strategy for clinical audiences.<\/p>\n\n\n\n

Senior Product Marketing Manager, <\/strong>
Virta Health<\/strong>
(2018 – 2020)
Virta delivers virtual medical service through software for people with diabetes, reducing medical costs for employers and health plans. <\/p>\n\n\n\n

My role spans B2B Marketing functions: Product Marketing, Demand Generation, Marketing Operations, and targets Employers and Health Plans as payers.<\/p>\n\n\n\n

Product Marketing Manager, <\/strong>
Abbott<\/strong>
(2017 – 2018)
Abbott Diabetes Care empowers people to better understand and manage their diabetes with medical devices and software.

I lead marketing and product management initiatives to launch disruptive innovations in diabetes: Medical Devices, Wearable Health Sensor Technology, Individual and Enterprise Software, Desktop and Cloud Based Software, Remote Patient Monitoring Technology.<\/p>\n\n\n\n

Product Marketing Manager, <\/strong>
Johnson & Johnson<\/strong>
(2015 – 2017)
Johnson & Johnson’s Janssen Pharmaceuticals improves millions of people’s health and quality of life by producing market-leading medicines.

As part of the two-year Commercial Leadership Development Program, I lead marketing and product management initiatives to grow the diabetes and cardiovascular business among healthcare providers.<\/p>\n\n\n\n

Marketing and Communications Manager, <\/strong>
College of Veterinary Medicine,
Cornell University<\/strong>
(2010 – 2015)
Cornell University is home to the top veterinary college in the world, offering renowned animal health services, prolific research in basic and translational science, and top education programs.

I run marketing for the College’s major animal health services, including its hospitals and diagnostic laboratories, and public relations and communications for its scientific research.<\/p>\n\n\n\n

Marketing and Communications, <\/strong>
Lab of Ornithology,
Cornell University<\/strong>
(2009 – 2010)
<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Current Experience Director of Enterprise and Product Marketing, Vida Health(2020 – Present)Vida delivers integrated virtual care programs for chronic and mental health conditions. I lead Product Marketing and B2B Marketing at Vida Health, building a full-stack marketing engine across the key functions of Product Marketing, Content, Demand Generation, and Marketing Operations. Past Experience Product Marketing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-496","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t