Experience

View Carly Hodes's profile on LinkedIn

Current Experience

Director of Enterprise and Product Marketing,
Vida Health
(2020 – Present)
Vida delivers integrated virtual care programs for chronic and mental health conditions.

I lead Product Marketing and B2B Marketing at Vida Health, building a full-stack marketing engine across the key functions of Product Marketing, Content, Demand Generation, and Marketing Operations.

Past Experience

Product Marketing Consultant,
NeuroFlow
(2020)
Clinicians use NeuroFlow’s platform to remotely manage patients’ mental health. I build value propositions, segmentation, targeting, positioning, messaging, and content strategy for clinical audiences.

Senior Product Marketing Manager,
Virta Health
(2018 – 2020)
Virta delivers virtual medical service through software for people with diabetes, reducing medical costs for employers and health plans.

My role spans B2B Marketing functions: Product Marketing, Demand Generation, Marketing Operations, and targets Employers and Health Plans as payers.

Product Marketing Manager,
Abbott
(2017 – 2018)
Abbott Diabetes Care empowers people to better understand and manage their diabetes with medical devices and software.

I lead marketing and product management initiatives to launch disruptive innovations in diabetes: Medical Devices, Wearable Health Sensor Technology, Individual and Enterprise Software, Desktop and Cloud Based Software, Remote Patient Monitoring Technology.

Product Marketing Manager,
Johnson & Johnson
(2015 – 2017)
Johnson & Johnson’s Janssen Pharmaceuticals improves millions of people’s health and quality of life by producing market-leading medicines.

As part of the two-year Commercial Leadership Development Program, I lead marketing and product management initiatives to grow the diabetes and cardiovascular business among healthcare providers.

Marketing and Communications Manager,
College of Veterinary Medicine,
Cornell University
(2010 – 2015)
Cornell University is home to the top veterinary college in the world, offering renowned animal health services, prolific research in basic and translational science, and top education programs.

I run marketing for the College’s major animal health services, including its hospitals and diagnostic laboratories, and public relations and communications for its scientific research.

Marketing and Communications,
Lab of Ornithology,
Cornell University
(2009 – 2010)

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